When Don Cornelius passed away it stirred up many memories and Soul Train nostalgia in America. Those who grew up with Soul Train reminisced about the good ol days and the younger generation got introduced to a one of a kind program that shaped history.
But before all of that happened a group of Black entrepreneurs had already begun planning to revive Don’s vision and take it to another level.
Soul Train Holdings LLC, the entity created by NBA legend and entrepreneur Earvin “Magic” Johnson when he bought the Soul Train library and brand last year, has a lot of ideas. Among them are bringing a Soul Train variety show back to television, CEO Kenard Gibbs told The Associated Press. There have been discussions with writers about taking Soul Train to Broadway, Gibbs said, and also in the works are film opportunities, potential book deals and, in 2013, the first Soul Train cruise.
“The brand itself, we believe, has far, far other entertainment-based tentacles we can stretch,” Gibbs said.
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