Ne-Yo Rebukes Industry For Making ‘Add Water And Stir’ Artists

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In a recent interview with the Associated Press, Ne-Yo rebuked the recording industry for claiming to move into a single’s artist era. The Senior Vice President of A & R at Motown and famous singer/songwriter states that he doesn’t believe in this kind of artistry. Ne-Yo said he believes the recording label should fully develop an artist, not simply have a “add water and stir,” artist. Check out the official statements below!

“I feel like it falls on the shoulders of not only the record label, but the artists themselves. I feel like the thing that makes you go out and get a person’s whole album is you liking that artist, you connecting with that artist.

I feel like a lot of people are saying that the industry is moving to just being singles driven, and that’s kind of a cop out to me. So it’s like, basically that means that we sign a bunch of disposal artists, you know, as long as we get one hit that’s good? That’s B.S.

Today’s music executives should be taking the time and spending the money that it takes to make sure that you’re building icons, not fly-by-night, add water-and-stir artists.”

Via: Urban Daily

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