The 12 Best/Worst Local Business Taglines

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    1.

    The exclamation points are overkill. You’ve got a great line, no need to be insecure about it. Grade: B.

    2.

    A local plastic surgeon.
    A tad long, but very memorable. Grade: A-.

    3.

    I’ve seen many “drop your pants” dry cleaner slogans, but this one wins because of the “prompt attention” ending.
    EDIT: “Drop your pants here and receive prompt attention.” Also look to make any tagline shorter. ALWAYS.
    Grade: B-.

    4.

    Not original, and unappetizing. Grade: D.

    5.

    Local cement company.
    So? So can every other cement company.
    Grade: D.

    6.

    But what do I get out out doing business with you?
    Grade: C.

    7.

    Brilliant.
    Grade: A+.

    8.

    Hey, Harvard, right?
    Grade: B.

    9.

    Rhyming can be good.
    At least their slogan tells you what they do.
    Grade: B-.

    10.

    Of Superior, Wisconsin.
    Usually, I take off points for vulgarity.
    But here, it works perfectly.
    Grade: A.

    11.

    Of San Francisco.
    WHAT?!?
    Grade: F.

    12.

    And, the best local tagline in history.
    It’s so good, that, after using the line for nine fucking years, Northampton’s Sofa King was reprimanded by the UK’s ASA, because, “[the ad] could be interpreted as a derivative of the swear word ‘fuck’, which consumer research had found to be a word so likely to offend that it should not be used in ads at all, even when it was relevant to the name of a product…”
    BULLSHIT.
    Grade: A++. SOURCE

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