The brand’s Facebook page is overflowing with angry messages about the collection they’ve called “Bright Young Things.” SOURCE
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This is a promotion for Victoria’s Secret Pink’s “Bright Young Things” underwear and apparel line, aimed at teen girls.
Source: theblaze.com
“When somebody’s 15 or 16 years old, what do they want to be?” Chief Financial Officer Stuart Burgdoerfer said at a conference. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”
Now, Victoria’s Secret’s Facebook page is overflowing with angry messages about the line, and pledges to boycott the brand.
And an online petition asks the brand’s CEO to stop “portraying teens as sexual objects.”
The letter on ForceChange.org that you can sign reads:
Dear Ms. Lori Greeley, CEO of Victoria’s Secret,
You recently launched your new line of swimsuits and lingerie for Spring Break. This line is part of your Pink collection and is geared towards a younger teen audience. The advertisements on your website feature younger looking teen models who are scantily clad and provocatively posed and the slogan, ‘Bright Young Things.’ By choosing to target teenagers with your new line, you are condoning teen sexuality and portraying teens as sexual objects.
Your slogan refers to young women as ‘things,’ rather than many more appropriate alternatives. This slogan coupled with the provocative ads used to launch your new line indicates that you are using the sexual appeal and objectification of teens in order to sell products. Teen girls are already bombarded by images in the media, which focus on the importance of beauty and sexuality for women. Your recent advertisements reinforce the idea that young women are only valued for their beauty and bodies, rather than for their intelligence, creativity, or ideas. Further, by targeting such a young demographic, your company is sending the message that it is acceptable for teens to become sexual at an earlier age.
Please reconsider your ad campaign for your new Spring Break line and stop targeting teen girls for lingerie.
Sincerely,
[Your Name Here]
But Victoria’s Secret is just one of many brands sexualizing girls under the age of 18.
Many fashion models start working before the age of 18 — some as young as 14. The problem has become so worrisome that designers at New York Fashion Week ask for ID to ensure the models they hire are at least 16 years old. Not even 18, but 16. Once cast for a show, a model might very well be asked to wear a sexy outfit or a sheer top without a bra, leaving her breasts on display. And sometimes, runway work gets even racier: for Marc Jacobs’s fall 2013 show, 18-year-old model Lily McMenamy walked the runway completely topless. If a model lies about her age — and some of them do — a designer could end up unwittingly casting an underage girl for a very adult job.
And still models who are 14 or 15 land major shows, fashion magazine editorials and campaigns. Just look at supermodel Lindsey Wixson, who started modeling at the age of 12, and ended up in a Miu Miu campaign when she was just 15. A press release about the ad perfectly embodied the fashion industry’s perplexing view of youth, calling Wixson the “embodiment of a free-spirit on the cusp of womanhood.” Womanhood? At 15?
Wixson’s first Miu Miu campaign.Source: nymag.com