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At Generations Religious Gifts on the west side, owner Phyllis Nentwich said their Holy Saturday had been especially busy. “I people just want to put something spiritual and not always think about the candy or the Easter bunny. They want to think of the real reason for Easter.” Nentwich said special items are selling well like crosses or unique toys. “Right now especially with everything going on with the terrorism, we need comfort and we have to turn back to our faith to get that comfort, we are going back to our roots.”

According to the National Retail Federation, 58% of consumers will head to discount stores to fill their baskets. Lyn Niday of Columbus was shopping for her 13 year old daughter. “Always enjoy waking up on Easter and seeing all the fun new things to end winter get going with spring. The best part of Easter is spending it with family.”

The average person is expected to shell out about $146 on the holiday. Retailers said people of all ages and budget levels will celebrate Easter and look forward to getting Spring off to a good start. After the bunny comes, 31% planned an Easter egg hunt and 14% will open gifts.

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