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Snoop Dogg,

Source: Tanqueray / Tanqueray

It was 1994 when Snoop Dogg’s hit single Gin & Juice help solidify him in Hip Hop royalty. Now The Doggfather is partnering with one of the biggest gin brands in the world.

Tanqueray’s new Gin & Juice campaign, The Tanqueray TEN, is teaming up with Snoop along with some big names you may know.

Via Hello Beautiful:

“The group of nine influencers alongside Snoop include: music artist/rapper Ty Dolla $ign, actor Terrence J, music artist/rapper STIX, photographer Aris Jerome, photographer Marcus Hyde, jewelry and fashion designer Melody Ehsani, celebrity stylist Ugo Mozie, visual artist Devin Tro Strother and recording artist Lalah Hathaway.”

Snoop Dogg,

Source: Tanqueray / Tanqueray

Our friends over at Hello Beautiful attend the photoshoot for The Tanqueray TEN and were able to ask Snoop what makes Tanqueray his favorite gin.

“I don’t do the brown because I’m brown enough,” was Snoop’s comical response to choosing gin over brown alcohol, stating that brown gives you the type of hangovers that have you saying you won’t ever drink again. Tanqueray, on the other hand, leaves you wanting to try it all over again. Adding, “There is a certain sophistication and upper echelon when it comes to gin.”

Check out the official video for The Tanqueray TEN campaign below and read Hello Beautiful’s full interview with Snoop Dogg here.

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