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The internet has made fun over the Trump administration’s best efforts to make us believe their “alternative facts.” Now Dove deodorant uses this to market their new ad campaign while trolling President Donald Trump and friends.

Kelly Anne Conway who serves as the president’s counselor needed some of her own when she pretty much embarrassed herself on national TV on her last appearance on NBC’s “Meet The Press.” Dove’s UK branch is using Conway’s misfortunes as a great marketing tool and uses real facts about their products.

“Brands live in a world of accountability. And that’s a good thing,” co-chairman Tham Khai Meng said, adding that there was a bit of hesitation to go through with the ad at first. “To see one respond so swiftly with an #AlternativeFact moment, done gently and with a smile, reminds us of that.”

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