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NYDJ Curves 360

Source: Cheyenne Ellis / Courtesy Of NYDJ

Over the past few years’ Not Your Daughters’ Jeans (NYDJ) has gone through successful re-branding to become not only functional but also more fashionable. In 2016, they landed Ashley Graham as their campaign model, illustrating that plus size women (and women everywhere) can have clothing that makes their curves look better.

NYDJ Curves 360

Source: Cheyenne Ellis / Courtesy Of NYDJ

On Tuesday, NYDJ released their Curves 360 collection, their latest jean collection with denim technology to boost, sculpt, and shape your curves and body. Okurrr! Coming in three different types, each is specifically designed to help women with their typical body complaints. The ‘Shape’ Jean is probably what NYDJ is best known for. While the brand has always been known for their slimming properties, this new 360-degree interior panel lifts the body from the front and backside for a more svelte physique. The ‘Boost’ jean focuses on your backside, elevating your booty without a butt lift. The ‘Sculpt’ Jean is for the woman who loves jeggings but wants something more functional and grown up. These jeans come in both bootleg and skinny cut and the pull on style is easy. The only complaint with this style is that the front pockets are fake, but for a more sculpted hourglass figure, it makes this detail so minuscule.

The jeans are available in a variety of washes ranging from a light wash with distressed details to a day to night classic dark indigo to black. The sizing is inclusive going from 00 to 28, so everyone can wear these jeans and reap the benefits. The jeans retail from $119.00 to $129.00 and are available on If you want to try them on, head to your nearest Nordstrom store.

Beauties, will you be trying? Tell us in the comment section!


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FAB FINDS: NYDJ Launches New 360 Curves Collection  was originally published on