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Idris Elba is Smartwater’s new (sexy) spokesman. We’ve seen Jennifer Aniston front the campaign since 2007, so we’re happy to see the company moved in a new direction.

Aniston went topless and showed off her abs in a few of the ads, so we can only hope Idris does the same! But for now, we’ll have to settle for a few fully-clothed pics of a business man on the move.

You can catch the new pics in upcoming issues of GQ, Essence and Men’s Journal magazines.

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