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According to the Washington Post. Titi Branch, one of the co-founders of the wildly successful natural hair care line, Miss Jessie’s, died Dec. 4, according to an obituary by NV Magazine.

The magazine said it was an apparent suicide but there was no independent confirmation of that. A family friend confirmed to the Washington Post that Branch, a graduate of the University of Maryland, had indeed died. She was 45.

With her sister Miko, Branch ran a popular New York salon. Tweets from Miko and the Miss Jessie’s Twitter account appeared to be small tributes to the fallen entrepreneur.