Toy designer helps girls of color embrace their natural hair and love the skin their in.
A 20-year-old is helping girls of color “see themselves during playtime.”
With lack of black representation in the toy industry, Yelitsa Jean-Charles founded Healthy Roots Dolls in 2015. Her mission was to offer black representation to young girls and not conforming to society’s standards of beauty.
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This is why we are not allowed in toy stores 😂😂😂 Out of the whole store, there were 300 dolls available. Only 22 were black. Want black dolls? You know where to go: www.healthyrootsdolls.com. Click the link in our bio. 📹 @theebzzz #HealthyRootsDolls #blackdolls #naturaldolls #blackgirlmagic #blackownedbusiness #curlykids #dolls #naturalhair #blackgirlsrock
“Growing up, I didn’t see a lot of girls on TV that looked like me being represented positively or considered beautiful. I had a lot of experiences with colorism and internalized racism that shaped my perception of beauty and confidence,” Jean-Charles said.
The creator goes into detail during her interview with Rhode Island Inno that it is important that kids see a positive representation of themselves. Playtime is the best way to reinforce those positive vibes for many girls are taught to hate our natural beauty.
To purchase a doll you can go to their website here.
Source: NewsOne Now