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Beyonce continues to raise the heat in promotional images for her forthcoming fragrance, aptly titled Heat. Due early 2010, ‘Heat’ is Beyonce’s first official fragrance venture, coming after years of endorsing fragrances from others including Tommy Hilfiger. Speaking on inspiration for the fragrance, Beyonce was quoted stating “A lot of my performances have had fire involved, so we thought ‘Heat’… Also, red is one of my favorite colors.”

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