First Lady Michelle Obama officially launches “It Takes One,” a new Obama for America initiative that aims to enlist every supporter nationwide to help continue building the campaign’s grassroots organization between now and November. Announced in a campaign video to campaign supporters , It Takes One emphasizes the impact that every single person can have in this election. Whether it’s by registering one new voter or talking to one more neighbor every week, It Takes One urges supporters who haven’t yet gotten engaged in the election to start small – and to never underestimate the value of their contribution.
“Every single person can make a difference in this election – and today we’re asking supporters to start by taking one action that will help grow our campaign,” said First Lady Michelle Obama. “Help one new voter get registered through GottaVote.org, recruit one more volunteer, or bring a friend to the next phone bank you attend. If we all commit to finding at least one way to make an impact, we can ensure that we’ll keep moving this country forward for another four years.”