For every view of this video at SPIN.com, American Express will donate $1 to the Roots of Music, the after-school youth music program for kids from low-income families, founded in 2007 by Rebirth Brass Band snare drummer Derrick Tabb and Allison Reinhardt.
American Express will donate up to $50,000 to the group — the video already been shared more than 1,000 times on Facebook since its debut on Dec. 30, 2010. You can watch the video through Jan. 28.
In the video, musician Raphael Saadiq takes a small tour through New Orleans before his Voodoo Experience set. He spends time with Tabb and the Roots of Music marching band, from their rehearsal space to their practice spot in Jackson Square. The organization accepts students ages 9 to 14 and offers free after-school music education, led by a stellar lineup of New Orleans musicians and bandleaders, and tutoring, with meals, transportation and uniforms at no cost.
(Courtesy: Best of New Orleans.com)
