So Beautiful

So Beautiful

Hallmark breakout star Alvina August opens up about her holiday style, beauty hacks and what’s at the top of her Christmas wish list.

So Beautiful

Ciara recently turned 35 and announced she is 35 pounds away from her post-baby goal weight!

So Beautiful

HelloBeautiful got the exclusive with the founder and trailblazer about the history of Baby Phat, her creative process with her daughters and the brand legacy.

So Beautiful

MELĒ has created a collection that doesn't just claim to be usable on Black and brown skin but truly enhances it. 

Is Halloween canceled this year? With the Covid pandemic causing the world to postpone major holidays, who knows if Halloween parties will be a thing. While cities like Miami and Atlanta haven’t shied away from hosting big fetes that aren’t socially distant, the majority of folks are erring on the side of caution. Through the […]

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Black creatives are taking over the lifestyle lane! Shop the very best in wellness, self-care stationary, and more to round out your collection.

So Beautiful

HelloBeautiful caught up with Rochelle about the HER by Alikay launch, the importance of women empowerment and embracing femininity through feminine products and her personal experience with feminine hygiene.

Iman Tayla Shumpert Jr., better known as Junie, is a model in the making. The 4-year-old tot is known for striking a mean pose in front of the camera. She get’s it from her mama! Out of all the celebrity kids we get to watch grow up, Junie is my favorite. She has so much […]

Kelly Rowland put her beautiful baby bump on display while catching up on some sun during her babymoon.

This year has been a monumental one for us all. We’ve experienced a global pandemic, witnessed the crumbling of our White House and Judicial system, all while attempting to remain optimistic about the current state of our world. The upcoming election will determine if the United States will receive the positive change it so desperately […]

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When you think of Fashion Nova you typically think of stylish, trendy and affordable fashion staples that you can’t get anywhere else, right? Well, now the popular online retailer is stepping into the beauty lane and slowly becoming a one stop shop for anything and everything involving style. Today, the brand loved by the celebs […]

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Illuminate Me by Vaseline includes two new products, a Whipped Body Butter and a Shimmer Body Oil, which work together to keep skin supple and shinning year-round.