So Beautiful

There is an art to creating the perfect eyebrow. Unfortunately, I never cared enough to learn. About 8 years ago, I received an eye infection from a bad wax job on my eyebrows. Talk about betrayal. From that point forward, I decided brow grooming was not for me, and the world was going to have […]

So Beautiful

Social media influencer Jasmine Luv opens up about her beauty routine, keeping her skin moisturized and launching her comedic career on Vine.

So Beautiful

Jewelry company, Piercing Pagoda, launches Be More You Squad aimed at encouraging consumers to embrace self-expression and individuality.

So Beautiful

TV personality and businesswoman JuJu opens up about her experience with colorism as a dark skin afro-Latina woman.

Ashanti has always been a complete vibe. She is perhaps one of the most underrated artists out there. Not only has she written some of the top hits for artists like Jennifer Lopez, she was also the first female artist to occupy the top two positions on the U.S. Billboard Hot 100 chart simultaneously.  Ashanti dominated […]

So Beautiful

If you're a fan of Urban Skin Rx's Pro Strength line, then the cleanser you've been waiting for has arrived.

So Beautiful

SheaMoisture's new "It Comes Naturally" campaign is a beautiful celebration of Black women artists while paying homage to the strength and resilience of our ancestors.

So Beautiful

For National Coming Out Day, HelloBeautiful caught up with Blair Imani about her beauty routine and personal definition of beauty, her coming out story, and LGBTQ+ representation in politics!

Amazon Prime's 2-day sale includes a lot of great Black-owned beauty brands with quality products!

A dream would lead Stormi Steele to creating a hair potion with magical effects.

So Beautiful

"Queen & Slim" actress Jodie Turner-Smith has just been named the new face of the Gucci Bloom fragrance collection, now available at Macys!

So Beautiful

In a partnership with Banana Republic, Harlem's Fashion Row has unveiled their latest fashion design competition in search of the next talented designer of color!