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DETROIT, MI – Motown Recording Artist KEM is proud to announce his second “KEM Live @ Mack & Third: A Call to Service” event, a day-long free concert & food drive to benefit the homeless, that will take place Sunday, August 28, 2011 at Detroit’s Cass Park.

In 2009, KEM, who still makes Detroit his home, hosted his first “Mack & Third” event (which was named for the area where many of Detroit’s homeless citizens reside), served more than 500 of Detroit’s homeless citizens a meal, collected nearly 40,000 canned goods and 20,000 people enjoyed the free event. It was KEM’s first large-scale effort to give back to Detroit’s homeless community and its services, which supported him throughout his journey from homelessness & addiction to sobriety & success. The 2009 video can be viewed at http://bit.ly/iNS7tr (YouTube.com/KEMtv).

The 2011 event will feature “A Message & A Meal” from KEM specifically for the homeless, several vendors with food & merchandise, free health screenings and five hours of live entertainment that will include Special Musical Guest, Morris Day & The Time and will culminate in a performance by Grammy-nominated artist KEM.

The purposes of KEM Live @ Mack & Third: A Call to Service are: to gather food and raise funds for the area’s homeless shelters and food banks; to provide a free getaway for Detroiters from the stresses of their current situations; to serve a free meal to the homeless and others in need; and to encourage people to volunteer and give. By sharing his gift of music, KEM hopes to bring attention to the plight of the homeless and motivate the community to get involved with giving and volunteerism.

“Mack & Third is about giving back,” said KEM. “I’ve been fortunate to overcome many obstacles including being addicted and homeless. If it weren’t for organizations like the Detroit Rescue Mission and NSO (Neighborhood Service Organization), I wouldn’t be where I am today. I want to encourage others in their current situations by offering something tangible like a meal, along with the hope that things can get better. By sharing my music with a free concert, I also hope to inspire others to give back.”

All canned goods and t-shirt, beverage & financial proceeds will be donated to assistance organizations in Metro Detroit, including: Detroit Goodwill Industries of Greater Detroit, Transformation Detroit, YWCA – Interim House, Sobriety House, Detroit Rescue Mission Ministries, Harbor Light, L.I.F.T., The Salvation Army, NSO & Mariner’s Inn.

For sponsorship, donation, volunteer and vendor information, please visit http://www.mackandthird.org.

Motown Recording Artist KEM recently headlined his sold-out national ‘Intimacy Tour’ with Special Guests Musiq Soulchild & Ledisi. His latest CD, Intimacy, has garnered national acclaim, including two Grammy award nominations, a Soul Train award nomination and a BET Centric Award nomination. Additional information, including show dates and recent news is available at http://www.MusicByKEM.com. Fans can follow KEM at twitter.com/KEM_Intimacy and at facebook.com/KEMofficial.

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