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1.

The exclamation points are overkill. You’ve got a great line, no need to be insecure about it. Grade: B.

2.

A local plastic surgeon.

A tad long, but very memorable. Grade: A-.

3.

I’ve seen many “drop your pants” dry cleaner slogans, but this one wins because of the “prompt attention” ending.

EDIT: “Drop your pants here and receive prompt attention.” Also look to make any tagline shorter. ALWAYS.

Grade: B-.

4.

Not original, and unappetizing. Grade: D.

5.

Local cement company.

So? So can every other cement company.

Grade: D.

6.

But what do I get out out doing business with you?

Grade: C.

7.

Brilliant.

Grade: A+.

8.

Hey, Harvard, right?

Grade: B.

9.

Rhyming can be good.

At least their slogan tells you what they do.

Grade: B-.

10.

Of Superior, Wisconsin.

Usually, I take off points for vulgarity.

But here, it works perfectly.

Grade: A.

11.

Of San Francisco.

WHAT?!?

Grade: F.

12.

And, the best local tagline in history.

It’s so good, that, after using the line for nine fucking years, Northampton’s Sofa King was reprimanded by the UK’s ASA, because, “[the ad] could be interpreted as a derivative of the swear word ‘fuck’, which consumer research had found to be a word so likely to offend that it should not be used in ads at all, even when it was relevant to the name of a product…”

BULLSHIT.

Grade: A++. SOURCE

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