Computers and smartphones are also seeing increases too, adding to the overall increase in television viewing.
NEW YORK — Americans are watching more television than ever — if you count new types of digital viewing along with the old-fashioned ways.
Nielsen’s latest cross-platform report — a quarterly source of data about behavioral trends — reaffirms that traditional television still reigns supreme. The average American still watches more than 4.5 hours of live TV each and every day.
But the report, released Monday, unsurprisingly shows some erosion in live viewing due to time-shifting and new online options. The drop-off is concentrated among younger viewers.
“Overall time spent with media content has increased,” Nielsen said. “While traditional television viewing is down, especially among younger viewers, overall media consumption is up and growing, driven by an impressive growth in digital video viewing.”
The data underlines recent moves by major media companies to invest in companies that reach younger viewers on the Web. The Walt Disney Company bought Maker Studios earlier this year and A&E Networks, partly owned by Disney, recently announced an investment in Vice.
According to Nielsen, the traditional TV declines are greatest in the key advertising demographic of 18- to 34-year-olds — with a drop of 2% from the same timeframe in 2013. These declines have shown up in past quarterly reports by Nielsen, too.
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Traditional TV Still Tops in Viewing Despite Increase in Technology Use was originally published on wzakcleveland.com