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How cute is this little girl? She sure knows how to strike a pose.

According to The Huffington Post, Target released an ad for a $49 children’s activity cube featuring a 2-year-old model, Izzy Bradley, of Stillwater, Minnesota, wearing a frilly pink and purple dress, Yahoo News reported. The toddler, who has Down syndrome, was chosen for the ad, after the retail giant’s team reached out to the Down Syndrome Diagnosis Network (DSDN), seeking child models.

The decision is a big step in raising awareness about the genetic condition, Izzy’s mother, Heather Bradley, says.

“I really appreciate Target’s policy of including them in their ads,” Heather, who is the head of her local chapter of DSDN, told CBS Minnesota. “I think it really normalizes Down syndrome and helps people to see we’re really just like any other family.”