I started hearing whispers about Beyonce dropping a Workout line in October 2014! More than a year later, out of nowhere, Beyonce released a video Thursday, promoting her highly anticipated workout line. It’s called Ivy Park! The name Ivy Park appears to pay homage both to Blue Ivy and a park in which Beyoncé used to go running as a child.
In the video Beyonce said “There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am.”
There are over 200 pieces in the Ivy Park collection. It will reportedly have workout gear and athleisure items. Many looks featuring “Ivy Park” emblazoned across them.
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