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There’s not enough money in the world to make the singer endorse blatant racism.

As we reported on Monday, H&M is in hot water after advertising a black kid wearing a “coolest monkey in the jungle” hoodie.

READ: H&M In Hot Water After Racially Insensitive Ad

Since the Twitter firestorm that is still rolling over the retailer, they have since pulled the ad. However, that wasn’t good enough for the singer and most valued endorser The Weeknd and has since announced he will end his ties with the company.

The Canadian singer launched his own XO line with the retailer last year.

THE WEEKND x H&M

Source: Courtesy of H&M / Courtesy of H&M

Black Twitter did their part to remind this young boy and the world that we are royalty and don’t you forget it!

Source: Twitter

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