WANT TO LEARN MORE? See below why it is IMPERATIVE that we act to save Black radio:
1. The promotional value of free local radio airplay translates into significant revenues for artists and record labels:
- According to the Recording Industry Association of America (RIAA), record sales in the United States in 2007 were approximately $10.4 billion;
- Touring revenue in 2007 in the U.S. was approximately $5 billion;
- The above figures exclude the several billion dollars derived annually from merchandise, songwriting royalties and licensing deals for commercials, films, etc.; and
- Also excluded is the boost that U.S. popularity provides for foreign sales and concerts.
2. Local radio also actively promotes artists by:
- Devoting considerable and valuable airtime to promoting artists’ concerts;
- Featuring artist weekends
- Providing opportunities for live in-studio performances; and
- Creating buzz through on-air ticket and album giveaways, helping to drive concert and merchandising revenue.
Without doubt, the engine driving these billions of dollars into the pockets of the record labels and artists is free, local radio promotion.
Artist Examples of Increased Sales From Local Radio Airplay
Each of the next graphs details and compares the spins on over-the-air radio (highlighted in red on each graph) with the retail sales and downloads of the artists’ releases (highlighted in blue on each graph). The results are consistent in every artist example: Significant play on radio results in significant sales of the artist’s song, demonstrating the significant promotional and economic impact that free, local radio provides to the recording industry.
The recording industry suggests that the Internet and viral marketing is now the way to break a new artist. However, despite numerous new methods for artists to showcase their music, such as MySpace.com, retail outlets, etc., radio’s promotional value in spiking and sustaining sales is clearly demonstrated by the information included below.
Kanye West is an American record producer and is a multiple Grammy Award-winning rapper and singer who rose to fame in the mid 2000s.
He released his debut album “The College Dropout” in 2004, his second album “Late Registration” in 2005 and his third album “Graduation” in 2007. His first three albums have received numerous awards (including nine Grammys), critical acclaim and commercial success. The first two singles from “Late Registration” sold over 860,000 copies in its first week, and earned him eight Grammy Award nominations including Album of the Year and Record of the Year for the song “Gold Digger.” His first three albums have certified sales of three million, three million and two million copies respectively by the RIAA.
Kanye West headlined 190 concerts between 2004 and 2007, grossing an average of $244,669 and selling an average of 5,235 tickets per date. (Source: Pollstar Artist Profile Report, © 2007)
50 Cent is an American rapper.
He rose to fame with the release of his albums “Get Rich or Die Tryin’” (2003) and “The Massacre” (2005). Both albums achieved multi-platinum success, selling over 21 million records worldwide, including 11 million RIAA certified sales in the United States.
The lead single from “Get Rich or Die Tryin’,” “In da Club,” which The Source noted for its “blaring horns, funky organs, guitar riffs and sparse hand claps” broke a Billboard record as the most listened-to song in radio history within a week.
50 Cent headlined 199 concerts worldwide between 2002 and 2007, grossing an average of $632,272 and selling an average of 11,406 tickets per date between 2005 and 2007. (Source: Pollstar Artist Profile Report, © 2007)