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The retailer trying to avoid another “monkey” ad debacle in the future.

Looks like H&M is working to correct its ignorance by hiring black marketers in South Africa.

After being globally dragged for it’s “Coolest Monkey In The Jungle” hoodie ad, H&M stores were vandalized in cities in South Africa. Despite the retailer admitting to wrongdoing, the questions being asked were how would they make sure this doesn’t happen again?

NewsOne Now reports the company has teamed with  Anti-Racism Network South Africa (ARNSA) to make sure they correct their mistake not just in South Africa but globally.

With H&M being hit financially by #HoodieGate we hope this isn’t just an effort to get us to buy their clothes again.

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Source: NewsOne Now